Public Relations Coordinator Opera Theatre of Saint Louis


Position Title: Public Relations Coordinator

DEPARTMENT: Marketing and Public Relations

REPORTS TO: Director of Marketing and Public Relations

SUPERVISES: Public Relations & Communications Intern, Company Photographer
SUPPORTS: Board Program Advertising Committee, Contract Ad Sales Staff, PR Consultant


Description: Supports OTSL efforts with local and national media, cultivating and managing press relationships.  Coordinates press and media events as necessary. Helps develop and executes content management strategy for Opera Theatre social media presence. Supports program ad sales and supports sales team. Provides inter-departmental communication surrounding events and activities throughout the year. Serves as liaison to Young Friends Steering Committee.


  • Media Relations
    • Help develop year-round media relations strategy in conjunction with Director of Marketing and Public Relations for local, national, and international press
    • Maintain and cultivate local, national, and international media relationships
    • Facilitate media coverage by crafting pitches, scheduling interviews, disseminating photography, securing b-roll, managing press ticketing needs, overseeing arrangements for visiting press, and coordinating logistics for press events
    • Develop press releases and media advisories
    • Serve as primary press contact for in-bound inquiries
    • Coordinate press events locally and nationally (including press luncheons, press conferences, etc.)
    • Maintain and update OTSL press archive, including press clippings, photography, and b-roll
    • Maintain and update OTSL press database
    • Maintain external event and program listings
  • Social Media
    • Help develop content management strategy and editorial calendar for OTSL’s social media presence – including, but not limited to Facebook, Twitter, YouTube, Instagram, Pinterest, SnapChat, Periscope, and local and national opera and classical music blogs
    • Develop and manage programs that integrate social media into existing OTSL programs, such as Tweet Seats, #operaplots, or Car Pool Karaoke
    • Monitor social media conversation about OTSL, opera in general, and OTSL artists and productions to continually engage and shift conversation towards a positive brand or sales messaging for OTSL
    • Manage and maintain communications through social media with press and key community influencers
  • Program Ad Sales
    • Support the Director of Marketing and Public Relations and the Publications and Brand Manager to manage, track, and facilitate the program ad sales process for OTSL’s 160-page annual program book
    • Develop prospect list for new advertisers and execute plans to increase advertising revenue annually
    • Coordinate mailings or outbound calls from OTSL staff members, program ad sales committee members, and contract ad sales staff, as necessary
    • Facilitate logistics for meetings of the program ad sales committee, developing agendas and necessary reports
  • Communications
    • Provide on-going internal communications to OTSL staff about programs and events across departments.
    • Maintain internal communications protocol for Opera Theatre staff and artists for press coverage and community events
    • Develop and maintain internal media release protocol for OTSL artists
    • Give remarks at public events as necessary on behalf of OTSL
  • Budget Management
    • Contract clippings service and other necessary vendors to achieve OTSL strategic goals
    • Track and manage PR budget, ensuring total expenditures remain at or below projections
    • Track and manage advertising revenue for program book

Qualifications / Requirements

  • Strong verbal communication skills and the ability to work as a team player
  • Proficiency in Microsoft office
  • Proven experience in social media content management
  • The ability to perform under pressure and maintain a professional demeanor
  • Ability to estimate and manage budgets
  • Strong attention to detail and follow-through

Preferred Background

  • Bachelor’s Degree, communications or related degree preferred
  • 2 or more years working in public relations, entertainment, non-profit, or performing arts preferred
  • Familiarity with the St. Louis press landscape