Head of Global Marketing Services MilliporeSigma
Who we are: MilliporeSigma is the North American life science brand of Merck KGaA, Darmstadt, Germany – a leading science and technology company. It offers a broad range of innovative products and services to biotech and pharmaceutical drug therapies businesses. Through dedicated collaboration with the scientific and engineering communities, and as one of the top three R&D investors in the life science tools industry, the brand serves as a strategic partner to customers and helps advance the promise of life science.
Your Role: In this role, you will organize, lead, develop and engage team responsible for Applied & Research SMI Marketing Services (Content, Channel, Analytics). Serve as the central service provider for Segment, Product and Commercial Marketing teams. Develop, Refine and Lead the annual “Marketing Planning Process” to ensure alignment and effectiveness of tactical marketing plans across the business units, segments and commercial regions. Develop and create consistent and effective marketing content and tools, aligned to Life Science messaging and value propositions, to most effectively position and promote our products and solutions with our various customers segments globally. Track effectiveness of marketing mix to meet business objectives and provide guidance on optimal mix for individual campaigns and initiatives. Preferred locations for this position are Boston, MA, St. Louis, MO and Darmstadt, Germany.
You will lead centralized aspects of channel management (trade shows, direct mail, push email, print, web banners, webinars, social media etc.) for SMI-driven campaigns and local commercial-led campaigns, including the maintenance of client contact lists. Maintain central repository of marketing materials that effectively allows global access and awareness to existing content and collateral for deployment in our marketing efforts. Provide customer Insights including market research, customer experience/journey research to support strategy development, innovation and customer experience design. Create Marketing Metrics and Optimization, focusing on leveraging web behaviors and digital KPIs to foster customer individual tracking and targeting. Return on Marketing Investment (ROMI), focusing on analytics to better linking the customer purchasing cycle to specific marketing metrics. Establish robust KPI’s to measure operations (e.g. cost, cycle-time), impact/results (lead generation, booth visits, etc.) of campaign messaging, channels, etc. and to identify opportunities for continuous improvement.
Qualifications / Requirements
Who you are: You must hold a BA in relevant discipline. MBA preferred. Have 7+ years combined business and/or company experience in marketing, strategy, PMO, operations or customer-facing roles. Strongly prefer consumer health marketing experience.
• Have a solid grasp of leading edge marketing concepts; integrated and content driven approaches leveraging our digital platform and content channels with value proposition concepts vs. traditional marketing approaches
• Be effective at collaboration, stakeholder management, influencing without direct authority and conflict resolution
• Need to have the ability to transform current processes with focus on integrated and content marketing vs. traditional marketing approaches
• Proven track record of delivering on-time, high-impact results in a matrix environment
• Strong leadership skills and demonstrated success building and leading large, globally dispersed teams
What we offer: Your possibilities to develop in our growing company are just as manifold as our product portfolio. We offer a modern and international working environment to unleash your innovative potential in diverse teams, and take responsibility for our employees, products, the environment and society.
MilliporeSigma is an Equal Employment Opportunity employer. No employee or applicant for employment will be discriminated against on the basis of race, color, religion, age, sex, sexual orientation, national origin, ancestry, disability, military or veteran status, genetic information, gender identity, transgender status, marital status, or any other classification protected by applicable federal, state, or local law. This policy of Equal Employment Opportunity applies to all policies and programs relating to recruitment and hiring, promotion, compensation, benefits, discipline, termination, and all other terms and conditions of employment. Any applicant or employee who believes they have been discriminated against by the Company or anyone acting on behalf of the Company must report any concerns to his/her Human Resources Business Partner, Legal, or Compliance immediately. The Company will not retaliate against any individual because he/she made a good faith report of discrimination.